From the Archive

Skincare

MAAEMO — Brand DNA, Identity & Marketing Strategy

Brand DNA Graphic Design Marketing Strategy Product Launch Visual Identity

We’ve collaborated closely with Maaemo across brand and marketing, shaping their Brand DNA and guiding marketing strategy through workshops, then bringing it to life across campaigns, email flows, and packaging.

fashion

Cake Maternity — Brand Positioning & Campaign Strategy

Brand DNA Strategy Visusal Identity

Collaborating with the founders and marketing team, we defined a clear opportunity for the brand to differentiate and build meaningful emotional resonance with its audience. The outcome was a sharpened brand direction and the creation of The Raw Motherhood Movement campaign.

Personal care

Wildhood — Brand Positioning & Product Launch Strategy

Marketing Strategy Activity Plan Product Launch

With a new product launch approaching, the founders required a clearer, more confident brand position. We defined this positioning and built a considered launch strategy, supported by a three-month activity plan to guide marketing and drive sustainable growth.

Jewellery

Enesea — Visual Identity, Copywriting & Email Marketing

Marketing Strategy Graphic Design Copywriting

In close partnership with the founder, we refined the brand’s visual identity and extended it into the everyday moments where customers connect. Through considered email marketing, product descriptions, and tonal copy, the work was designed to build desire and drive sales.

haircare/beauty

Sisterwould — Brand DNA & Marketing Strategy

Brand DNA Marketing Strategy Copywriting

As a newly launched business, the founders had created exceptional haircare products, but lacked a clear framework to build long-term brand equity and desire. We partnered with them to define their Brand DNA, clarify their unique points of difference, and establish a strong foundation for growth.

Haircare/hairdresser

Blondie Bar Salon — Brand Identity & Website Design

Brand DNA Visual Identity Website

For Blondie Bar, we developed a considered brand framework and visual identity that reflected the warmth and character of the salon itself. This work extended into the design and build of a custom website, complete with an integrated booking experience — creating a seamless connection between brand and service.